Until just a few short months ago, selling your house was a simple task. It was a robust buyers’ market with low inventory and high demand, so about all you had to do was list your home and then wait for the offers to start rolling in. But the real estate market and economic conditions are changing. Now, home sellers have to be much more strategic. And that means primarily focused marketing targeting the right audience, which, of course, begins with identifying your target market, your ideal buyer. Read on to find out how to determine your ideal buyer when selling your house in Boston.
In order to determine your ideal buyer when selling your house in Boston, you must niche down. You can’t cast a wide net and hope the right buyer shows up.
To know how to reach the right buyers, “you first need to know who they are – your ideal clients. Identifying your ideal clients early on is the cornerstone of an effective marketing strategy and the key to success. Not everyone in your audience will resonate with your services or offering, and that’s okay. It’s more important to find the ones who find your services valuable and are ready to engage with you.”
This is general marketing advice, but it applies no less to selling your house. If you want to find and market to your ideal buyer, you’ll need to niche down and laser target exactly those buyers. You simply can no longer take the broad shotgun approach.
A Boston agent can be your best asset in finding and marketing directly to the ideal buyers. You can consult an agent by calling (617) 657-9811.
Imagine Your Ideal Buyer
Another step toward determining your ideal buyer when selling your house involves imagining that buyer and trying to think the way she does. Try to put yourself in the buyer’s shoes and think about what they would want in a for-sale home.
For example, is your home situated on a cul-de-sac? In that case, your ideal buyer would likely be a family with children. Families with children often seek out these kinds of homes because they offer safety from through traffic, and so the kids can bicycle and play safely near the house.
Determine Who Your Ideal Buyer Is NOT
You also need to determine who your ideal buyer is not when selling your house. If you can create a negative buyer person, this will allow you to bypass all those buyers you should not target, which will save marketing time and money.
According to marketing pros, “[k]nowing your ideal buyer is important, but it’s just as crucial to understand who you don’t want to work with or who would be a bad fit. Determine the traits of customers you want to exclude, such as those who will cost too much time or money to acquire, have business objectives and systems that don’t align with yours or are just plain hard to work with.”
Once you know who your ideal buyer is not, you’ll be a step closer to determining who your ideal buyer actually is.
Look at What’s Trending
And it’s a good idea to look at what’s trending as a way to identify the ideal buyer. Selling your house and targeting the right audience depends in large part on seeing what buyers want and then presenting it to them. Here’s what industry pros have to say about this . . .
“In this golden age of home renovation shows, Instagram, and Pinterest, buyers know what’s in style when it comes to interior design. If you can give them that, you’ve got more than a few interested [and targeted] buyers . . . If [you] can get [your] home to look similar to what the current, new trends are, that’s going to be a win-win for the buyer and [you].”
But keep in mind that what’s trending and what buyers want varies from local market to local market. So be sure to consult a Boston agent about this. Just call (617) 657-9811 to discover more.
Work With an Experienced Agent
Finally, one of the best steps you can take to identify your ideal buyer when selling your house is to work closely with an experienced, local agent.
A good agent will be a savvy Internet marketer, which is paramount today. “Now that the real estate market is so Internet-based, a lot of people feel that they can handle the sale of their home without professional help. Why pay for a service when there are so many free websites at your disposal, right? While those websites do give you a considerable amount of exposure, hiring a real estate agent will help you to tailor that traffic into only interacting with individuals who are ready to buy your home immediately.”
In today’s market, determining your ideal buyer is an important early step for effective and efficient marketing. And we have the experienced agents who can help you do just that. If selling your house in Boston effectively is your goal, contact us today at (617) 657-9811.