Using social media to sell your home in Boston involves a lot more than sharing your website and Zillow links with family and friends. You need to use all the social media channels, especially YouTube, Instagram, and Facebook, which 69% of all real estate agents use extensively. You also have to know your target market and where they hang out, and you must have a social media strategy. So here’s how to use social media to sell your home.
Video, YouTube, and Facebook
First, consider that 66% of first-time home buyers are millennials, and 99% of them look for and research homes online. Further, 86% of people shopping for homes use video to learn about specific homes and communities. The power of video today cannot be overestimated. So using videos on YouTube and Facebook has to be a major component of using social media to sell your home in Boston, allowing you to get your home in front of thousands of potential buyers.
One way to go about tapping into the power of video is by using Facebook Live from your open house. Then you can turn right around and convert that live video into a targeted ad. (we can advise you on how to do this.) Potential buyers like and watch these kinds of videos because they give the impression of being live videos streamed by family or friends, which is very effective. The trick here is to make sure your agent has a full property tour on the appropriate website, but with a Facebook ad no longer than 60 seconds so that it can be advertised on both Facebook and Instagram at the same price.
Targeted Demographics, Facebook, and Instagram
Using social media to sell your home in Boston certainly means taking advantage of the targeted demographics capabilities. Primarily, this means Facebook but can also include Instagram. They both use third-party data companies to find and keep track of people likely to move and in the market to buy a home. It works in a way similar to what happens when you shop on Amazon where cookies keep track of your simply browsing a product. Then when you leave and go to Facebook, an ad will be served up for that product reminding you to buy it.
Recently, Facebook adjusted their targeting policies in regards to real estate advertising in order to remain compliant with Fair Housing standards. While some of the specific targeting demographics are no longer available, their platform still allows for ways to hone in on your best potential customers.
NextHome Titletown Real Estate has Social Media Expertise
If you’re serious about using social media to sell your home in Boston, you’ll definitely want to hire NextHome Titletown Real Estate with social media expertise, both in terms of content and social media advertising. We are skilled in using all the social media channels to help sellers get the widest exposure possible and in ways that appeal to online home shoppers.
Are you using social media to sell your home in Boston? We can help! Send us a message or give us a call today! (617) 657-9811
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