If your listing isn’t generating any interest, then you have a big problem, and it’s usually not just that buyers are not interested in your beloved property.
Typically, a lack of interest in your house is the result of poor marketing or inadequate property information. As real estate agents, we look at so many listings every day, and there is barely one that crosses our desks that we wouldn’t have changed if given the opportunity.
Sometimes, it’s just a better property description or something stylistic like NOT SCREAMING AT POTENTIAL BUYERS BY USING ALL CAPS (see what we did there?)
Other times, it’s the photos – and we have seen some terrible images used to market expensive listings.
The problem with poor marketing is that the longer your house sits on the market, the lower your prospects of selling at a decent price. So to help you avoid this situation, we offer these 5 ways to generate interest for your house in Boston.
1. Use Quality Visual Content in Listings
Awesome photos are extremely important.
One of the best and easiest ways to generate interest for your house in Boston is simply to use quality visual content in your listing(s).
Plenty of high-quality listing photos, especially when coupled with a compelling virtual tour, are absolutely essential.
There is no amount of marketing that can sell poor visuals.
Even if you have an endless marketing budget, if the property photos and virtual tours aren’t high quality, they won’t garner interest for the property.
So, when a home for sale is just sitting there with little interest, the first thing to do is to look at the marketing materials.
The problem could be that the visual content being used to advertise the property doesn’t do it justice.
Be sure to use an agent that will hire a professional real estate photographer as part of your listing agreement. If you plan to take the photos yourself, which you probably shouldn’t unless you’re a skilled photographer and photo editor, be sure to use a modern DSLR camera and get the right shots and angles at the right time of day. Turn on all of the lights in every room.
2. Highlight Distinguishing Features
Your listing photos, besides being top quality, should also show off your home’s best features.
The difficulty here is that many comparable homes in the neighborhood or area will likely have the same or similar features. Your job is to highlight the features that set your home apart from all the others.
Experts recommend researching for-sale homes in the area to see what features are being emphasized.
Conducting such an audit will allow knowing how you can make your home stand out and generate interest for your house in Boston. The property you’re selling may have a larger lot, better landscaping, a roofdeck with a kickass view, upgraded appliances, extra bathrooms, or an elevator to your unit. Whatever it is, find out what makes the home different and, and highlight those features.
Our agents at NextHome Titletown Real Estate can help you determine the best ways to highlight your home’s best-distinguishing features.
3. Enhance Curb Appeal
A top way to generate interest for your house in Boston is to create a great first impression. And you do this with curb appeal.
One of the top ingredients in great curb appeal is the landscaping.
On top of that, landscaping typically yields an impressive ROI. But you don’t really have to pour a lot of money and time into landscaping in order to generate interest for your house.
You don’t need to make the yard look like a tropical paradise, but it has to look presentable. Something as inexpensive as a few bags of mulch or even just a few hours with a hedge trimmer makes a huge difference. A few seasonally decorative planters by the front door can also add to the appeal of the property. Make sure the yard is free of any debris and that all entry points are clear. A few hours improving the exterior often has a greater impact than you may realize.
4. Pay Attention to the Little Things
In addition, all those little things that many sellers overlook can have a big impact and can help to generate interest. Buyers remember the little things.
So don’t concentrate only on the kitchen renovation and the landscaping.
Be sure to take care of the many small but important things such as:
- New rugs
- Updated light fixtures
- New switch plates
- New curtains and blinds
- A modern mailbox
These things don’t cost a lot or take much time, but they will make your house pop in the listing photos.
5. Market Effectively and Aggressively
Probably the best and most important way to generate interest for your house in Boston is through effective and aggressive marketing.
That’s where we come in.
Certainly, you’ll need all the standard strategies such as for-sale signs, mailings, classifieds, and word of mouth. But today you have to also engage in effective digital marketing, especially leveraging the power of online listing sites, Instagram, Facebook, and geofencing programs.
But most sellers don’t have the marketing savvy or experience to do it effectively.
At NextHome Titletown Real Estate, our agents do!
So if you really do want to generate interest for your house, contact us today at (617) 657-9811! Our agents can help you get noticed so that your house doesn’t just sit on the market.
Boston and Beyond – Just Hit the Market!
The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.