Today, practically every home buyer begins her search online, and many continue home shopping online right up until that in-person visit before making an offer. As a seller you have to make your home look amazing in your online listing photos. Often, your real estate agent will hire a professional real estate photographer who knows all of the tricks to capturing your home in the best light.
If you’re planning to list your home yourself or use your own photos – don’t! Both are jobs for professionals, and here are 5 things that they will propose that you can do to make your Boston house look better online.
1. Declutter and Deep Clean Everything
Whether you’re trying to make your Boston house look better online or in a print flyer, you still need to begin by decluttering everything and then deep cleaning. There’s just no way around it – do a thorough job if you want your house to look good in your listing photos.
Work from the most important room to the least important. So start with the kitchen, remove everything from the counters, and organize all these items neatly in the pantry, the cabinets, or box them up and put them into storage. Then, scrub every kitchen surface you can get to. After completing the kitchen, move on to the living room, giving it a similar treatment. Then, once the living room is done, tackle all the other rooms in your home.
(Or, hire professional cleaners!)
2. Stage Your House
The next step after decluttering and deep cleaning in every room is to stage your home in order to make your house look better online. If you’re hesitant to spend time and money on professional staging, keep in mind that staged homes usually sell quicker and at a better price than those that aren’t staged. In fact, staged homes often get offers up to 5% higher than unstaged homes.
And you don’t have to spend a ton of money on new furnishings for professional-looking staging. If your goal is to make you’re Boston house look better online, you can have your real estate agent use virtual staging, which is a effective digital technique. At NextHome Titletown Real Estate, we have hosted open houses before where attendees asked about purchasing the furniture that they saw in the photos (we had to break it to them that the photos featured virtual staging and that furniture did not really exist….)
3. Get Professional-Quality Listing Photos
Now, the critical part of making your Boston house look better online.
The listing photos! You need plenty of them, and they have to be professional quality. Please pledge not to use smartphone photos for your listing!
Buyers can tell right off the difference between professional-quality photos and amateurish ones. And this distinction will hugely impact the effectiveness of your listing.
If your agent does not offer to pay for listing photos, or for some reason you choose not to hire a professional photographer to shoot the listing photos and opt to do it yourself, make sure to consider the following points:
- Lighting – Do you know how to maximize natural lighting? Start by turning on every light inside, and make sure you’re photographing rooms during daylight hours.
- Mechanics and equipment – Will a tripod be better than freehand shots, for example?
- Angle – Do you have and know how to use a wide-angle lens?
- Details – Can you take shots that don’t include distractions like reflections in mirrors?
One of the most obvious signs of amateur photos is seeing the reflection of a flash or – even worse – the photographer himself in the bathroom mirror.
4. Sell the Neighborhood, Not Just the House
Keep in mind that you aren’t just selling your Boston house – you also have to sell the neighborhood and proximities to points of interest. Making the neighborhood seem appealing is another way to make your Boston house look better online.
Here are the two neighborhood points that experts advise emphasizing:
- Amenities and perks – It’s all about location, location, location, so talk about your home’s location! Can you walk to a nearby T stop or the MBTA Commuter Rail? Are there outdoor amenities nearby like hiking trails, bike paths, or a community pool? How about the nightlife, restaurants, and shopping? Is this a safe, low-crime neighborhood?
- Community – Brag about your block if you love your neighbors. Tell potential buyers how great and friendly they are. If you’re on a quiet cul-de-sac that holds a block party once a year, let it be known. A great sense of community is a hot commodity, especially as city dwelling 30-somethings start heading to the suburbs for extended work-from-home situations.
5. Point Out Upgrades and Eco-Friendly Features
All buyers notice upgrades, and many are interested in home automation, technology, and eco-friendly green features. So a sure way to make your Boston house look better online is to talk up the upgrades and green features in the listing description.
Emphasize any and all upgrades because they allow buyers to keep more money in their pockets when it comes to budgeting for future repairs. If you have a brand new roof or electrical system, fresh carpet, converted and finished basements or attics, upgraded closets, or a new composite deck, talk them up.
And the same goes for eco-friendly energy-saving features. As utility bills increase, any efficient upgrades are a welcome plus. Make sure you mention them in your listing. Solar panels on the roof, self-programming Nest thermostats, additional insulation in attics and crawl spaces, and tankless on-demand water heaters all make your home a highly attractive, low-maintenance (and lower-cost) option.
Hire a Local Agent to Know What’s Trending
A final important element in what it takes to make your Boston house look better online is knowing what’s trending in local markets. If you want to sell a Boston house, you have to have a good handle on what buyers in that market really want and craft your online listing accordingly (and with all the right keywords). And that’s why the assistance of an experienced local real estate agent from NextHome Titletown Real Estate is so critical. Find out today how our agents can help you stand out online and sell your house. Send us a message or give us a call at (617) 657-9811.
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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.