6 Staging Tips To Help Home Sellers in Boston

Family room in luxury home with stone fireplace

Thanks to House Hunters, Flip or Flop, Million Dollar Listing, and the countless home improvement shows on HGTV, homebuyers have grown accustomed to seeing, and now expect to see, picture-perfect, magazine-ready homes when they shop – both in listing photos and in person. The truth is that multiple studies have shown that staged homes indeed typically sell faster and at better prices.

Staging is an essential element in preparing your home for listing and selling a property. Here are 6 staging tips for home sellers in Boston.

1. Understand Staging

If you understand the purpose of anything, you can use it better and get better results. That’s why we recommend as the first of our staging tips that Boston home sellers gain at least some understanding of the purpose of staging, and what it is meant to do.

Staging basically involves making a home look its most appealing to buyers by means of strategically arranging furniture and décor. Its real purpose is to allow and enable potential buyers to visualize your staged house as their own home – to imagine their belongings in place and actually living there. A National Association of Realtors survey found that 49% of buyers’ agents believe staging affects most buyers’ view of a home. And 77% of them say it’s easier for people to visualize a staged home as their own.

Effective staging can also help you sell faster and increase your sales price. That same survey found that 29% of agents reporting that the sales price for staged homes was 1-5% higher than that of unstaged homes. In addition, 39% of sellers’ agents reported that staging a home reduces days on the market.  Staging is generally worth the investment by providing a better return on price and time on market.

2. Declutter and Clean

While this may seem obvious to include among our staging tips for home sellers in Boston, you’d be surprised how many sellers neglect cleanliness, or don’t do a thorough job.

Here’s why decluttering is so important: the most essential task when staging a house involves purging and cleaning – a clean, empty-as-possible house simply looks bigger.

A good decluttering and cleaning should consist of the following:

  • Removing all random knick-knacks and personal items (which means actually boxing them up and moving them out of your house)
  • Deep cleaning the entire house, making sure the kitchen and bathrooms especially sparkle
  • Airing out your house do get rid of offensive odors and scents

3. Strive for a Light, Bright Look and Feel

Buyers find bright rooms the most appealing because they seem more inviting and roomier. Besides, you want buyers to be able to see all the hard staging work you’ve done. This means that you need to maximize both natural and artificial lighting.

Begin by cleaning the windows, opening the blinds, and pulling back the curtains, and removing those heavy drapes. In addition, you should clean or replace dirty fixtures and dingy shades and add additional lighting where needed.

4. Stage the Important Rooms First

As far as Boston staging tips go, this one is important because you may run out of time and you want to take care of first things first. So be sure to stage the important rooms first. You certainly don’t want to waste time and money on rooms that don’t matter so much.

If you don’t have the time or money to stage your whole house, you can get the most bang for your buck by staging certain rooms. The NAR survey found the living room is the most crucial space to stage, with 55% of agents surveyed thinking it’s ‘very important’ to stage it. Next comes the master bedroom, the kitchen, and (lowest priority), any extra bedrooms.

5. Rearrange Your Furniture

A good rule of thumb – remove about half your furniture to make rooms seem bigger and have more buyer appeal. This seems extreme, but think about it. You want the rooms to feel large and airy. Stick to a minimalist visual concept.

Your remaining furniture should have that necessary showroom look. Since that’s usually not the case for most of us (after all, we buy furniture to sit on, eat at, and use ourselves), consider renting furniture instead. You can rent nice-looking new pieces for much cheaper than you can buy them. If you’re staying solely for the purpose of getting great listing photos, another option is simply to use pop-up furniture.

More important, though, that furniture has to be strategically arranged. Position couches, chairs, and tables away from your walls. This is a design technique called ‘floating’ the furniture. Anchor the space with an area rug, even it the room has wall-to-wall carpeting. This creates a cozy, intimate space, ideal for chatting with friends and family.

6. Add Finishing Touches

Finally, you should add some finishing touches, those little extras that really make a difference. Once the major staging is done, work on adding finishing touches that will complement and perfect, say, the furniture arrangement. These things include a bowl of fruit in the kitchen, fresh flowers in vases, accent pillows on the couch, and folded towels in the bathroom. Add a few punches of color if you’d like!

Ultimately, staging is an art and requires a great deal of experience. Your best bet might be to hire professional stagers. At NextHome Titletown Real Estate, we can also help you out with additional staging tips for selling in Boston.

Give us a call at (617) 657-9811 or send us a message for more staging tips!


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The property listing data and information set forth herein were provided to MLS Property Information Network, Inc. from third party sources, including sellers, lessors and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information are for the personal, non commercial use of consumers having a good faith interest in purchasing or leasing listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing or leasing. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information set forth herein.
MLS PIN data last updated at August 12, 2020 1:36 PM ET
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